Shopping with AI: How Does it Work?
- Remco Coppens
- Mar 4
- 2 min read
Updated: Mar 9

Online shopping often feels like an endless quest. Why are we still stuck with a generic browsing experience when platforms like Netflix and Spotify already know exactly what we want? Finding the right clothes should be just as personalized as your Spotify Weekly Digest.
At Appir, we believe fashion should be personal. That’s why we let AI do the heavy lifting, giving you a shopping experience that adapts to your style, without the endless scrolling or decision fatigue.
Personalized Shopping with AI
At Appir, we use AI to analyze two key factors to deliver the most relevant clothing recommendations:
Your preferences and interactions
Our AI continuously learns from how you shop. Every like, dislike, and purchase refines your style profile. If you instantly buy a liked item, we know it’s a winner. If you remove something from your wardrobe, we take note, ensuring future recommendations are even more tailored to your evolving taste.
Deep analysis of clothing items
We go beyond labels like “dress” or “jeans.” Our system analyzes colors, brands, price points, fits, and materials to understand what you’re truly looking for. We’re constantly refining our dataset, so our model keeps improving, helping you effortlessly mix and match styles and discover outfits that just click.
How Our AI Evolves & Improves
Our AI model combines long-term and short-term memory, ensuring recommendations align with both your established style and current interests:
Long-term memory
Learns your style over time, tracking your interactions over a set period. Once that period is reached, older preferences fade, allowing your style to evolve naturally.
Short-term memory
Focuses on your most recent interactions (currently the last 30). This helps surface pieces that match what you’re actively looking for.
By blending both, Appir ensures you see items that fit your current needs while staying true to your overall style profile. Plus, thanks to real-time feedback, we can continuously update your profile without retraining the model from scratch. When we do retrain, we optimize the entire system with cleaner data and fresh insights. Making recommendations sharper with every update.
Why AI is a Game-Changer for Your Shopping Experience
Less decision fatigue, more relevant picks. No more sifting through hundreds of irrelevant items—just a curated selection that truly fits your taste.
A shopping experience that evolves with you. The more you use Appir, the smarter AI becomes at understanding your unique style.
Smarter recommendations than traditional online stores. Instead of a one-size-fits-all storefront, you get a personalized feed tailored to your preferences.
The Future of Retail is Personalized
Online shopping shouldn’t be a dull, generic experience. Everyone has a unique style, and at Appir, we believe your shopping experience should reflect that. With our AI-driven fashion feed, finding your perfect look is smarter, easier, and tailored just for you.
Because No One Shops Like You.
💥 Try it yourself and see how AI can elevate your style!
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